Humanising recruitment in a world of big data

robotics-conventionI’m always fascinated to read articles on recruitment and keep abreast of trends in digital communications hiring. This week, it was an article by Guy Kawasaki, former chief evangelist of Apple, that got me thinking. In Ten steps to master the art of recruiting, he talks about many of the human aspects of the recruitment process – and how to work them.

In today’s business environment, technology seems to dominate decision-making – even in human resources with the use of big data in corporate recruitment. It’s like we need quanitifiable numbers and spreadsheets for everything. But it’s important to remember that there is an art to recruitment that goes way beyond the data points. A good recruiter has to know, and care about, the human elements that make up a profile – or they’re lost.

Going beyond the numbers is what we do as a niche European digital recruiter. If you’d like to know more about how we select candidates to match an employer’s hiring needs, we’ve blogged about our process in the following posts:

 Image: (CC) North Charleston/Flickr

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