Category Archives: Content Marketing

Learnings from Copywriting Conference 2017

Last week I attended the 2017 Copywriting Conference, hosted by ProCopywriters at The Crystal in London and billed as “One day dedicated to the art and science of copywriting”. For Firehead’s sponsorship of the event, I gave a CV Surgery. …
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Posted in Conferences, Content Marketing, Content Strategy, CVs, Digital Communications, Professional Development and Training, Recruitment
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Useful links for digital communicators (September 2017)

It’s back to school month and we’ve been doing our homework and bookmarking industry insight, professional development and training articles, and other useful links within the field of digital communications. In our September roundup, we highlight the latest reads in artificial …
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Posted in Content Marketing, Content Strategy, Digital Communications, Professional Development and Training, Recruitment, Technical Communications, The Market
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Feeling behind on digital content? You’re not alone…

A six-page snapshot of 2017 content trends was released earlier this year, showing the state of play in digital content development and delivery for those who work in the industry. The survey of 1900 writers, managers, IAs and content strategists asked …
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Useful links for digital communicators (July-August 2017)

Catch up on industry insight, professional development and training articles, and useful links from the field of digital communications via our regular links roundup. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Market Trends, Productivity, Professional Development and Training, Reading, Recruitment, Technical Communications, The Market, The market, Usability
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Useful links for digital communicators (June 2017)

Catch up on industry insight, professional development and training articles, and useful links from the field of digital communications via our monthly links roundup. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or …
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How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Posted in Content Marketing, Content Strategy, Market Trends, Technical Communications, The market
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Learn customer journey mapping – workshops now available

Firehead is now offering workshops in customer journey mapping (CJM) – a very useful skill for content professionals to add to their content toolkit as it helps brands understand how the user experiences and interacts with their content across multiple …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Professional Development and Training, Technical Communications, Tools and Analytics
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Useful links for digital communicators (May 2017)

Here’s our May roundup of industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Graphic Design, Productivity, Professional Development and Training, Reading, Social media, Technical Communications, Usability
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Useful links for digital communicators (April 2017)

Catch up on our recommended reads from April, featuring industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking …
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