Category Archives: Content Marketing

How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Learn customer journey mapping – workshops now available

Firehead is now offering workshops in customer journey mapping (CJM) – a very useful skill for content professionals to add to their content toolkit as it helps brands understand how the user experiences and interacts with their content across multiple …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Professional Development and Training, Technical Communications, Tools and Analytics
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Useful links for digital communicators (May 2017)

Here’s our May roundup of industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Graphic Design, Productivity, Professional Development and Training, Reading, Social media, Technical Communications, Usability
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Posted in Content Marketing, Market Trends, Recruitment, Technical Communications, The Market
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Useful links for digital communicators (April 2017)

Catch up on our recommended reads from April, featuring industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking …
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Useful links for digital communicators (March 2017)

Here’s our March roundup of industry links, professional development and training insights and useful reads from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking and reading over …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Information Architecture, Professional Development and Training, Reading, Technical Communications, Usability
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Useful links for digital communicators (Feb 2017)

Catch up on our regular roundup of industry links, professional development and training insights, and interesting reads across the spectrum of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s …
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Useful links for digital communicators (Jan 2017)

Here’s our regular roundup of the latest links, professional development and training insights, and digital communications reads that have caught our eye over the past month. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Rapid no-code mobile app development – an introduction

Rapid mobile app development (RMAD) platforms are on the rise, allowing non-programmers to create and build apps for iPhone, iPad, and Android-based smartphones and tablets. The applications for business are wide-ranging and can save on the often significant time and …
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Our most-popular reads on Firehead

In case you missed it, here are the 10 most-read posts we published in 2016, as well as the five most-read from any year. Time to catch up on all the good stuff you might have missed… 10 popular reads …
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