Category Archives: Content Strategy

Catch up on Confab Central 2017

Why not ‘confab’ vicariously with our wicked list of links from the annual content strategy conference held in the US. Confab Central 2017 took place from 7-9 June in Minneapolis and brought together around 600 content leads, content strategists, brand …
Continue reading

Posted in Conferences, Content Strategy, Professional Development and Training
Tagged , , , ,
Leave a comment

How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
Continue reading

Posted in Content Marketing, Content Strategy, Market Trends, Technical Communications, The market
Tagged , ,
2 Comments

Learn customer journey mapping – workshops now available

Firehead is now offering workshops in customer journey mapping (CJM) – a very useful skill for content professionals to add to their content toolkit as it helps brands understand how the user experiences and interacts with their content across multiple …
Continue reading

Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Professional Development and Training, Technical Communications, Tools and Analytics
Tagged , ,
Leave a comment

25 learnings from LavaCon Dublin 2017

The LavaCon Conference on Content Strategy and Technical Communication Management took place last month (22-24 May), and brought together content strategists, user experience designers, documentation managers, and other content and UX specialists to Croke Park in Dublin, Ireland. While CJ Walker, founder and …
Continue reading

Posted in Conferences, Content Strategy, Digital Communications, Technical Communications
Tagged , , ,
Leave a comment

Useful links for digital communicators (May 2017)

Here’s our May roundup of industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
Continue reading

Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Graphic Design, Productivity, Professional Development and Training, Reading, Social media, Technical Communications, Usability
Tagged
Leave a comment

Useful links for digital communicators (April 2017)

Catch up on our recommended reads from April, featuring industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking …
Continue reading

Posted in Augmented reality, Content Marketing, Content Strategy, Market Trends, Professional Development and Training, Reading, Technical Communications, Usability
Tagged
Comments Off on Useful links for digital communicators (April 2017)

Useful links for digital communicators (March 2017)

Here’s our March roundup of industry links, professional development and training insights and useful reads from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking and reading over …
Continue reading

Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Information Architecture, Professional Development and Training, Reading, Technical Communications, Usability
Tagged
Comments Off on Useful links for digital communicators (March 2017)

Documation 2017: defining the future of information and Industry 4.0

For those working in information and content strategy, Documation 2017 promises to hold some interesting developments. The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together …
Continue reading

Posted in Conferences, Content Strategy, France, Guest Blogger, Market Trends, Professional Development and Training, Technical Communications
Tagged , , , ,
Comments Off on Documation 2017: defining the future of information and Industry 4.0

Useful links for digital communicators (Feb 2017)

Catch up on our regular roundup of industry links, professional development and training insights, and interesting reads across the spectrum of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s …
Continue reading

Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Recruitment, Technical Communications, Usability
Tagged
Comments Off on Useful links for digital communicators (Feb 2017)

Content Strategy Applied 2017 in review

We were pleased to see Content Strategy Applied resurrected for 2017 after we attended the first #csapplied conference at eBay back in 2011 and 2012. The event, which focused on case studies and practical applications of content strategy, was founded in …
Continue reading

Posted in Conferences, Content Strategy, Professional Development and Training, Technical Communications
Tagged , ,
Comments Off on Content Strategy Applied 2017 in review