Category Archives: Content Strategy

Useful reads for digital communicators (Oct 2016)

Catch up on the latest links, professional development and training insights, and digital communications reads that have caught our eye. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

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Useful links for digital communicators (Sept 2016)

Here’s this month’s roundup of industry links, professional development and training insights, and digital communications reads that have caught our eye. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

Posted in Content Strategy, Digital Communications, Professional Development and Training, Reading, Social media, Technical Communications, Usability
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Content marketing trends for 2017 #cmworld

One of the biggest content events in the calendar took place earlier this month, with more than 3,500 marketers from 55 countries attending Content Marketing World 2016 in Cleveland, Ohio. Here’s the skinny in 10 quick links for content marketers, strategists, …
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Useful links for digital communicators (July/Aug 2016)

Enjoy our regular roundup of industry links, professional development and training insights, and interesting reads across the spectrum of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Posted in Augmented reality, Content Marketing, Content Strategy, Market Trends, Reading, Social media, Technical Communications, Tools and Analytics, Usability
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The Story of Content documentary review

This week we finally caught up on the Content Marketing Institute (CMI) documentary on the rise of content and content marketing. “Content is the only marketing left” The Story of Content: Rise of the New Marketing is an easy watch, presented by a …
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Four ways plain language writing can boost SEO

Plain language writing – simple words, shorter sentences, cutting out jargon, using everyday language – is most often associated with business, legal, government and technical documents. But its value goes much wider. As well as simplifying content for readers, writing …
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Confab 2016 conference recaps, talks and slides

As promised last week, here is our super-roundup of links from Confab Central, the calendar’s biggest content strategy conference. Video presentations Check out the YouTube playlist, featuring a range of talks from Anil Dash to Kristina Halvorson. Confab 2016 video playlist

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Kristina Halvorson’s Confab Central keynote 2016

Confab Central content strategy conference took place last week in Minneapolis and we’ll be gathering some of the collective wisdom for our content strategy readers soon. For those who missed the event, and for the more Europe-based among us, here’s the …
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Intelligent Content Conference 2016 in review

The annual Intelligent Content Conference took place last week in Las Vegas. This ‘content strategy for marketers’ event is in its 8th year and focuses on how to plan, create, and deliver contextually relevant content. Here’s a flavour of #intelcontent insights from this year’s …
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