Category Archives: Guest Blogger

Documation 2017: defining the future of information and Industry 4.0

For those working in information and content strategy, Documation 2017 promises to hold some interesting developments. The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together …
Continue reading

Posted in Conferences, Content Strategy, France, Guest Blogger, Market Trends, Professional Development and Training, Technical Communications
Tagged , , , ,
Leave a comment

Turning content into an asset (rather than an expense)

Many brands are creating a content mess by adopting brand ‘storytelling’ as their main content marketing strategy. Danny Chadburn Head of Content at Ayima, looks at where it all went wrong and says that treating your content more like a product would …
Continue reading

Posted in Content Marketing, Content Strategy, Guest Blogger, Tools and Analytics
Tagged ,
Comments Off on Turning content into an asset (rather than an expense)

Interview with a… Customer Support Manager

User assistance across digital channels is a fast-growing field that stretches from video tutorials to social media to email marketing. For our next Q&A, we’re moving up the career ladder into management to go behind the scenes of Matt Pierce’s …
Continue reading

Posted in Guest Blogger, Media, Professional Development and Training, Technical Communications
Tagged ,
Comments Off on Interview with a… Customer Support Manager

Interview with a… Head of Content Marketing

You’ve been a content consultant or agency content strategist for a few years, so what’s next? Find out what life is like as a head of content marketing or content strategy from our latest interviewee, Murray Cox, who formerly led …
Continue reading

Posted in Content Marketing, Content Strategy, Guest Blogger, Professional Development and Training
Tagged , , , , ,
Comments Off on Interview with a… Head of Content Marketing

Eight digital brand communication trends you should be on top of in 2015

From SMEs to multinationals, companies are well aware that communicating their brand is an essential part of doing business: who they are, what they do, why customers should buy from them. But the channels for digital communication have exploded with …
Continue reading

Posted in Guest Blogger, Market Trends
Tagged , , , , , , ,
Comments Off on Eight digital brand communication trends you should be on top of in 2015