Category Archives: Market Trends

How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Posted in Content Marketing, Content Strategy, Market Trends, Technical Communications, The market
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Posted in Content Marketing, Market Trends, Recruitment, Technical Communications, The Market
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Useful links for digital communicators (April 2017)

Catch up on our recommended reads from April, featuring industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking …
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Posted in Augmented reality, Content Marketing, Content Strategy, Market Trends, Professional Development and Training, Reading, Technical Communications, Usability
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Documation 2017: defining the future of information and Industry 4.0

For those working in information and content strategy, Documation 2017 promises to hold some interesting developments. The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together …
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Posted in Conferences, Content Strategy, France, Guest Blogger, Market Trends, Professional Development and Training, Technical Communications
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Useful links for digital communicators (Jan 2017)

Here’s our regular roundup of the latest links, professional development and training insights, and digital communications reads that have caught our eye over the past month. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Market Trends, Professional Development and Training, Reading, Recruitment, Technical Communications, Usability
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Rapid no-code mobile app development – an introduction

Rapid mobile app development (RMAD) platforms are on the rise, allowing non-programmers to create and build apps for iPhone, iPad, and Android-based smartphones and tablets. The applications for business are wide-ranging and can save on the often significant time and …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Market Trends, Products, Professional Development and Training, Technical Communications, Tools and Analytics
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Content marketing trends for 2017 #cmworld

One of the biggest content events in the calendar took place earlier this month, with more than 3,500 marketers from 55 countries attending Content Marketing World 2016 in Cleveland, Ohio. Here’s the skinny in 10 quick links for content marketers, strategists, …
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Posted in Conferences, Content Marketing, Content Strategy, Market Trends
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Will robots replace human jobs (and how do you deal with that)?

The Future of Work is a particularly hot topic at the moment. It seems as if everyone, from governments to big brands, is producing a report on how automation, digitisation and other technological advances will affect our future workplaces, talent …
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Posted in Content Marketing, CVs, Digital Communications, Graphic Design, Market Trends, Recruitment, Technical Communications
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