Category Archives: Market Trends

Feeling behind on digital content? You’re not alone…

A six-page snapshot of 2017 content trends was released earlier this year, showing the state of play in digital content development and delivery for those who work in the industry. The survey of 1900 writers, managers, IAs and content strategists asked …
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Posted in Content Marketing, Content Strategy, Digital Communications, Market Trends, Technical Communications, The market, Tools and Analytics
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Useful links for digital communicators (July-August 2017)

Catch up on industry insight, professional development and training articles, and useful links from the field of digital communications via our regular links roundup. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Market Trends, Productivity, Professional Development and Training, Reading, Recruitment, Technical Communications, The Market, The market, Usability
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Best of Augmented World Expo 2017 #AWE2017

Content futurists alert! The eighth edition of Augmented World Expo (AWE) – the world’s largest augmented reality, virtual reality and wearable technology expo – took place in Santa Clara, California on 31 May-2 June. Augmented reality hardware and software is …
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Posted in Augmented reality, Conferences, Market Trends
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Is DITA working for you? DITA Satisfaction Survey 2017 results

Darwin Information Typing Architecture (DITA) has gained widespread adoption in the techcomm field, as both a tool and a standard for structured technical writing. Through semantic tagging and an XML architecture, it facilitates the re-use of content across different outputs …
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Posted in Content Strategy, Digital Communications, Market Trends, Products, Professional Development and Training, Single Sourcing, Technical Communications
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How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Posted in Content Marketing, Content Strategy, Market Trends, Technical Communications, The market
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Posted in Content Marketing, Market Trends, Recruitment, Technical Communications, The Market
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Useful links for digital communicators (April 2017)

Catch up on our recommended reads from April, featuring industry insight, professional development and training articles, and useful links from the field of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there. Here’s what we’ve been bookmarking …
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Posted in Augmented reality, Content Marketing, Content Strategy, Market Trends, Professional Development and Training, Reading, Technical Communications, Usability
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Documation 2017: defining the future of information and Industry 4.0

For those working in information and content strategy, Documation 2017 promises to hold some interesting developments. The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together …
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Posted in Conferences, Content Strategy, France, Guest Blogger, Market Trends, Professional Development and Training, Technical Communications
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Useful links for digital communicators (Jan 2017)

Here’s our regular roundup of the latest links, professional development and training insights, and digital communications reads that have caught our eye over the past month. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Market Trends, Professional Development and Training, Reading, Recruitment, Technical Communications, Usability
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