Category Archives: The market

Feeling behind on digital content? You’re not alone…

A six-page snapshot of 2017 content trends was released earlier this year, showing the state of play in digital content development and delivery for those who work in the industry. The survey of 1900 writers, managers, IAs and content strategists asked …
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Posted in Content Marketing, Content Strategy, Digital Communications, Market Trends, Technical Communications, The market, Tools and Analytics
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Useful links for digital communicators (July-August 2017)

Catch up on industry insight, professional development and training articles, and useful links from the field of digital communications via our regular links roundup. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow …
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Posted in Augmented reality, Content Marketing, Content Strategy, Digital Communications, Market Trends, Productivity, Professional Development and Training, Reading, Recruitment, Technical Communications, The Market, The market, Usability
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How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Posted in Content Marketing, Content Strategy, Market Trends, Technical Communications, The market
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10 reasons to use a specialist recruiter for content job hires

I’m a recruiter. I’m shameless about it. But when I’m out of my little office, I hear many tales of negative experiences using recruitment or staffing firms in finding a job. Indeed, you’d think that the recruitment agencies stood in …
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Posted in Business News, Digital Communications, Jobs, Market Trends, Recruitment, The Market, The market
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