Category Archives: Tools and Analytics

Rapid no-code mobile app development – an introduction

Rapid mobile app development (RMAD) platforms are on the rise, allowing non-programmers to create and build apps for iPhone, iPad, and Android-based smartphones and tablets. The applications for business are wide-ranging and can save on the often significant time and …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Market Trends, Products, Professional Development and Training, Technical Communications, Tools and Analytics
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Join the webinar: How to develop and launch your own mobile app

In the 1990s, a business had to have a fax number to show that it was a serious business. In the 2000s, it was a website. Today, more and more businesses have mobile apps to show that they’re serious about communicating and connecting …
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Posted in Digital Communications, Firehead.net News, Professional Development and Training, Tools and Analytics
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Useful links for digital communicators (July/Aug 2016)

Enjoy our regular roundup of industry links, professional development and training insights, and interesting reads across the spectrum of digital communications. We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us …
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Posted in Augmented reality, Content Marketing, Content Strategy, Market Trends, Reading, Social media, Technical Communications, Tools and Analytics, Usability
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Turning content into an asset (rather than an expense)

Many brands are creating a content mess by adopting brand ‘storytelling’ as their main content marketing strategy. Danny Chadburn Head of Content at Ayima, looks at where it all went wrong and says that treating your content more like a product would …
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Posted in Content Marketing, Content Strategy, Guest Blogger, Tools and Analytics
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Digital communication, technology and recruitment trends in 2015

January is over at last and all the 2015 trends and predictions posts are now in. In our cross-sector roundup, we look at what ‘techsperts’ and web pundits are predicting for digital communications in the year ahead. Check out the …
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Posted in Augmented reality, Content Marketing, Content Strategy, Localisation, Market Trends, Recruitment, Technical Communications, The Market, Tools and Analytics, Usability
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How to look for content clues in your analytics

Our guest blogger this month is the wonderful Clare O’Brien, who heads up London-based content strategy and digital communications consultancy, CDA. She is also a woman on a mission to go beyond pure numbers to find insights that businesses can …
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Flowchart: Who can sort your content strategy?

Clients in search of a content strategy will likely be asking the following questions: What is going on with our website? Why aren’t more users converting into sales? Do we know what the problems are? Can we fix it ourselves? …
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Posted in Content Strategy, Firehead.net News, Tools and Analytics
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Everything you need to know about tech comms – have your say!

‘Welcome to the Firehead blog. I’m Fiona, Firehead’s new blogger and your online, for real, genuine human assistant. You can ask me about Firehead and anything do to with European tech recruitment and industry trends. How can I help you …
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A Blog Reference (or 100) to Help you Improve Your Writing

I found this site today that I thought was a nice little reference for reference blogs about improving your writing skills. One hundred of them! Every blog on it is unique in its own way, but with one goal: to …
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Posted in Professional Development and Training, Technical Communications, Tools and Analytics
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Ever Considered Analytics?

Do you know your end-users are satified with your documentation? How do you know? What can you produce that you can take to your boss that proves you’re getting through? If you don’t hear anything back from grumbling users, it …
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Posted in Market Trends, Overheard, Technical Communications, Tools and Analytics
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