Useful links for digital communicators (Jan 2018)

Bookmarks by Dean Hochman/FlickrWelcome to our latest roundup of interesting reads covering industry insight and market trends in the field of digital communications.

In our January bookmarks, there are plenty of trends post, plus we highlight some interesting reads in artificial intelligence (AI), augmented reality, plain language, user experience, content and techcomm.

We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

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10 AI white papers to help you adapt to the future of work

Help-Michael-Cordedda-FlickrLast month we posted information from a new survey on AI from analytics firm SAS on the adoption of artificial intelligence in enterprise. This month we’ve borrowed its reading list of white papers and added a few extra links of our own to help you navigate the future work landscape and catch up on the latest insight on current AI trends, applications, skills and recruitment.

  1. Artificial Intelligence: What it is and why it matters
    A short guide to and history of AI, how it is used and how it works.
  2. The Future of Skills: Employment in 2030
    This Nesta/University of Oxford report highlights the skills that are likely to be in greater demand in the future.
  3. Hiring Algorithms Are Not Neutral
    Harvard Business Reiew looks at how algorithms mimic human decision-making and the risks of embedding existing bias.
  4. The Next Analytics Age: Artificial Intelligence
    Featuring seven articles, this Harvard Business Review report shows how different industries might use AI to achieve a competitive edge.
  5. Advanced Analytics: Moving Toward AI, Machine Learning, and Natural Language Processing
    Best practices report by Transforming Data with Intelligence (TDWI) on how organisations are integrating AI, machine learning and natural language processing (NLP) into their operations.
  6. Improve Customer Experience with Actionable Artificial Intelligence
    Helping marketers to understand how to use AI to create more personalised interactions.
  7. Machine Humanity
    How the machine learning of today is driving the AI of tomorrow.
  8. The Future of Artificial Intelligence (AI)
    The Internet Advertising Bureau UK looks at how the big industry players are investing in chatbots, what AI will mean for marketing and advertising, and how AI could check for fake news and even create and write news.
  9. Technology Behind Siri’s New Voice
    Apple’s Siri Team explains how it has improved Siri’s speech synthesis through deep learning.
  10. The State of Artificial Intelligence
    Where is the money going? Data company CB Insights has produced a report giving a venture capitalist’s eye view on the state of AI today, including recent advances, startup investment trends. current applications and macro trends.

Image (CC): Michael Cordedda/Flickr

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Our 10 most popular reads of 2017

Happy New Year – and welcome back to work! We’re here to help you get back into the swing with some light distraction that may be relevant to your digital career interests. We’re starting 2018 by hijacking awards season and announcing our 10 most-read digital communications posts published in the past 12 months.

In reverse order…

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Wishing you a Happy Christmas from Firehead

Santa-Claus-Nikos-Koutoulas

What a year! 2017 was a full one! December is drawing to a close, and it’s time to start the festivities and spending cozy time with family and friends.

As 2017 winds down, we’re looking back on lots of activity. We’ve travelled and participated virtually. We’ve learned and we’ve taught. And we’ve met lots and lots of amazing people to add to our network of digital communicators.

We hope the past 12 months have left you with a sense of accomplishment, of growth, and hopefulness for the year ahead. This field is growing so fast, you have to run to keep up with the opportunities.

From all of us at Firehead, Merry Christmas and a very successful 2018!

Image: (CC) Nikos Koutoulas/Flickr

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Artificial intelligence survey – a recruitment reality check on AI

SAS-AI-report-coverEveryone may be talking about artificial intelligence (AI) but its adoption is being held back, not because of lack of technology but, in part, because of a shortage of data science skills.

This is according to a survey of 100 European organisations by analytics firm, SAS, which asked business leaders how they felt about AI’s potential, current and future AI Plans, and the challenges they face. Continue reading

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TCUK 2017 / Technical Communication UK 2017 presentations

After lots of Firehead announcements in our last post, we’re back checking out stories of interest to our readers in techcomm, content strategy and the wider field of digital communications. And we’ve just spotted that Technical Communication UK, the ISTC annual conference that we attended in September in Nottingham, England, has posted up links to the slides and presentations.

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Firehead relaunches with new offerings for 2018

Firehead new homepageThere are so many new things afoot at Firehead this quarter that we’ve barely had a chance to blog about them, so we thought we’d take a deep breath and let you all know what’s been going on – and what’s about to happen… Continue reading

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Useful links for digital communicators (October 2017)

Bookmarks by Dean Hochman/FlickrHere is our latest set of interesting reads, videos and other bookmarks from the past month, covering industry insight and market trends in the field of digital communications. In our October roundup, we highlight some interesting reads in artificial intelligence (AI), augmented reality, plain language, user experience, content and techcomm.

We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

Plain language

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10 CV guidelines – and one rule to rule them all!

CV resume blank sheetIn over 10 years of reading CVs every day for Firehead, I’ve seen every kind of presentation known to the application process – and then some. With new technologies and formats coming out all the time, the breadth of possibilities to present your information to a hirer has exploded too: video CVs, interactive CVs, even Twitter Moments CVs… to name just a few.

In response to this, there have been many efforts by different organisations to provide a CV template or to otherwise standardise the information candidates might include on a CV, for example, check out the European Union guidelines and templates for the Europass CV, designed to make your skills and qualifications more clearly and easily understood in Europe.

This recruiter’s one rule

At Firehead, we want to know you just the way you are – or at least how you choose to present yourself – so that we can represent you in an honest, knowledgeable fashion. This starts by taking your CV as you see fit to present it, and working from there. The information you choose to include (or not include), how you format it, how you work with the content and publication of it, says a lot about you.

We will never edit your CV content or formatting choices. We firmly believe that, especially in this field of digital expression, your CV says very important stuff about you, just as you choose to present it. If you don’t know how to write a good resume of your experience and skills, you might not be looking in the right field to work with us.

However, we do have one simple rule…

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Learnings from Copywriting Conference 2017

Copywriting-Conference-logoLast week I attended the 2017 Copywriting Conference, hosted by ProCopywriters at The Crystal in London and billed as “One day dedicated to the art and science of copywriting”.

For Firehead’s sponsorship of the event, I gave a CV Surgery. Conference attendees brought me their CV works-in-progress and, during 15-minute one-on-one sessions, I gave them bespoke advice as a recruiter working in the field of digital communications. It was a fun and interesting way to meet people who are looking at the future of content.

One thing I learned is that many creatives are both interested and worried about the changes that new technology will be making on their careers. There’s a fear, for example, that machines will take their jobs. As I’ve said before, the wise content producer will always be adapting to the new environment – we all need to be life-long learners now – but machines will not be able to replace the creative process as efficiently as it will other specialities. Machines will be able to provide quick and accurate aggregated research to use as input to creative work, but humans will still have a place in the process. Continue reading

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