Learn customer journey mapping – workshops now available

Noz Urbina Gatwick workshopFirehead is now offering workshops in customer journey mapping (CJM) – a very useful skill for content professionals to add to their content toolkit as it helps brands understand how the user experiences and interacts with their content across multiple touch-points and channels.

Our CJM training is run as a classroom-based workshop in conjunction with our training partner Urbina Consulting, The course covers key concepts and theory, as well as practical exercises. It is suitable for techcomm and content professionals, and managers seeking strategic insight into how to create multi or omnichannel content.

Click for full course details and delivery options…

Image: © Urbina Consulting

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25 learnings from LavaCon Dublin 2017

The LavaCon Conference on Content Strategy and Technical Communication Management took place last month (22-24 May), and brought together content strategists, user experience designers, documentation managers, and other content and UX specialists to Croke Park in Dublin, Ireland.

lavacon-logo-2017While CJ Walker, founder and director of Firehead, was helping to man the Institute of Scientific and Technical Communicators (ISTC) booth, the expert talks, workshops and other sessions on content strategy and techcomm were coming thick and fast. The main content theme was Spanning Silos, Building Bridges, but there was plenty more on the digital communications agenda.

We’ve collected a selection of useful, interesting and statistical Tweets from the #Learnedatlavacon and #Lavacon stream. Visit our Storify here or scroll down to view the embed. You might also like to read more posts on techcomm or view our training options. Continue reading

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Useful links for digital communicators (May 2017)

Keyboard mouse by Michael Mol/FlickrHere’s our May roundup of industry insight, professional development and training articles, and useful links from the field of digital communications.

We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

Here’s what we’ve been bookmarking and reading over the past month across the fields of content strategy, tech comm, UX and digital communications recruitment. Continue reading

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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is a snapshot of the copywriting industry in 2017. It attempts to capture the experience of being a copywriter in the UK, in terms of job satisfaction, income and prospects.”

PCN-Logo

More than 500 copywriters who serve the UK market answered the Professional Copywriters’ Network (PCN) questions on demographics, training, pay, how they charge and the nature of their work. Respondents ranged in age from 20 to 75, with 58% of respondents female and 67% working in a freelance capacity.

One of the PCN’s aims in creating the survey is to help advise its member on rates of pay. The chart below shows average day rates for freelancers, which averages out as £339 per day. Although this is slightly elevated as most respondents were from London and the South-east, the regional ratings will give a lot of UK-sector copywriters food for thought when they come to charge out their work. Continue reading

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Useful links for digital communicators (April 2017)

Ipad and glasses (CC) Sebastien Wiertz/FlickrCatch up on our recommended reads from April, featuring industry insight, professional development and training articles, and useful links from the field of digital communications.

We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

Here’s what we’ve been bookmarking and reading over the past month across the fields of content strategy, tech comm, UX and digital communications recruitment. This month we’ve been delving particularly into metadata and taxonomies.

Continue reading

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Firehead at Documation 2017

We’d like to congratulate Documation on a great event, held recently in Paris (29-30 March).

CJ Walker attended, representing Firehead as an Adobe partner, along with other partner companies (left-right): Ray Gallon, Stefan Gentz and Toni Ressaire.

“Documation was a great opportunity to catch up on developing trends in information delivery and what the future holds for the content world. We’re moving from pure documentation to an era of big data and intelligent content. The future of information is on the line – and it will need the proper tools to address the customer needs of the future,” said CJ, a digital communications recruiter whose company has also branched out into training.

Firehead runs classroom training in Adobe FrameMaker (2017 release) with a two-day introductory course approved by Adobe Technical Communication. Online training will also be available from autumn 2017.

Find out more about Learn FrameMaker 2017 or visit our Training section for details of other available courses.

You might also like:

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Useful links for digital communicators (March 2017)

Keyboard mouse by Michael Mol/FlickrHere’s our March roundup of industry links, professional development and training insights and useful reads from the field of digital communications.

We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

Here’s what we’ve been bookmarking and reading over the past month, from design psychology to content strategy, machine learning to mobile tech comm. Continue reading

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Documation 2017: defining the future of information and Industry 4.0

Documation 2017 logoFor those working in information and content strategy, Documation 2017 promises to hold some interesting developments.

The event takes place in Paris later this month (29-30 March) and, for the first time, content strategists and information specialists will come together in a coordinated effort to understand, discuss and begin to define the future of information in light of Industry 4.0 (the trend towards so-called ‘smart factories’, which includes cyber-physical systems, cloud computing and the Internet of Things). Continue reading

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Useful links for digital communicators (Feb 2017)

Keyboard mouse by Michael Mol/FlickrCatch up on our regular roundup of industry links, professional development and training insights, and interesting reads across the spectrum of digital communications.

We also post regularly to our Firehead’s Twitter and LinkedIn pages, so please do connect with or follow us there.

Here’s what we’ve been reading over the past month, from writing errors to the importance of metadata to successful technical writing.

Continue reading

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