Tag Archives: Content Strategy

Three content strategy picks from CSForum16

CSForum16, aka Content Strategy Forum 2016, took place in Melbourne last month with many well-known content strategists in attendance, including Jonathon Colman, Rahel Anne Bailie, Hilary Marsh, Marli Mesibov, Rachel Lovinger and more. Here is our pick of the links …
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Content marketing trends for 2017 #cmworld

One of the biggest content events in the calendar took place earlier this month, with more than 3,500 marketers from 55 countries attending Content Marketing World 2016 in Cleveland, Ohio. Here’s the skinny in 10 quick links for content marketers, strategists, …
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What’s the craic from LavaCon Dublin?

I attended LavaCon in Dublin earlier this month at the atmospheric medieval Trinity College (or Hogwarts as some Twitter wags called it), which is home to Ireland’s greatest cultural treasure and the world’s most famous medieval manuscript – the Book of …
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Confab 2016 conference recaps, talks and slides

As promised last week, here is our super-roundup of links from Confab Central, the calendar’s biggest content strategy conference. Video presentations Check out the YouTube playlist, featuring a range of talks from Anil Dash to Kristina Halvorson. Confab 2016 video playlist

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Kristina Halvorson’s Confab Central keynote 2016

Confab Central content strategy conference took place last week in Minneapolis and we’ll be gathering some of the collective wisdom for our content strategy readers soon. For those who missed the event, and for the more Europe-based among us, here’s the …
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Intelligent Content Conference 2016 in review

The annual Intelligent Content Conference took place last week in Las Vegas. This ‘content strategy for marketers’ event is in its 8th year and focuses on how to plan, create, and deliver contextually relevant content. Here’s a flavour of #intelcontent insights from this year’s …
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Turning content into an asset (rather than an expense)

Many brands are creating a content mess by adopting brand ‘storytelling’ as their main content marketing strategy. Danny Chadburn Head of Content at Ayima, looks at where it all went wrong and says that treating your content more like a product would …
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