Tag Archives: marketing

Rapid no-code mobile app development – an introduction

Rapid mobile app development (RMAD) platforms are on the rise, allowing non-programmers to create and build apps for iPhone, iPad, and Android-based smartphones and tablets. The applications for business are wide-ranging and can save on the often significant time and …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Market Trends, Products, Professional Development and Training, Technical Communications, Tools and Analytics
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Content strategy at SXSW 2012 – slides, Storifys, summaries

A little Easter reading for you… here’s our roundup of content strategy and related content presentations, blogger reviews and panel recordings from SXSW Interactive 2012, which took place in Austin, Texas in March.

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Get your SXSW 2011 content strategy presentations here!

A collection of the content strategy presentations, blogger reviews and panel recordings from SXSW Interactive 2011, which took place in Texas last week. Presentations SXSWi 2011 Writing Workshop with @BettyDraper: Saying it short One for Mad Men fans: a lesson …
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Content strategy must-sees at SXSW Interactive 2011

For the last two years I’ve attended the exhausting, entertaining and expert-filled SXSW Interactive web festival in Austin, Texas. Last year was a breakthrough year for content strategy, which landed firmly on the SXSW radar – not least because of …
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Content Strategy Applied: my key conference takeaways

For two rainy January days in London, content strategy got really hot at Content Strategy Applied 2011. We gathered at eBay and PayPal’s premises in Richmond to meet and learn as much practical info as we could in that short …
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Old or overqualified? Here’s how NOT to sell yourself

The hotshot dilemma. Picture: ©Anssi Koskinen I was fascinated to sit opposite a twentysomething recruitment consultant on the train to London last week. For over an hour, he rather loudly went through some poor IT candidate’s CV by mobile phone, …
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Firehead goes to Paris

I’m off to Paris for a big round of meetings next week, including a bunch of clients and preparation for the Content Strategy Forum 2010. I’m getting very excited about the line-up we have and how everyone is working so …
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Is Your Blog On Topic?

There’s no doubting blogs are great, search engines love the fresh content delivered by them and they are readily devoured and pinged as new posts are added. This has a great search engine optimisation effect for many blogs with many, …
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Malcolm Gladwell reviews "Free" by Chris Anderson

Malcolm Gladwell, author of Outliers and The Tipping Point, writes a review of Chris Anderson’s Free, available for free on Scribd, which I blogged on 07/07. His article is in the New Yorker and is titled Priced to Sell. This brings …
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