Tag Archives: writing

How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Posted in Content Marketing, Content Strategy, Market Trends, Technical Communications, The market
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Posted in Content Marketing, Market Trends, Recruitment, Technical Communications, The Market
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Four ways plain language writing can boost SEO

Plain language writing – simple words, shorter sentences, cutting out jargon, using everyday language – is most often associated with business, legal, government and technical documents. But its value goes much wider. As well as simplifying content for readers, writing …
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10 CV buzzwords to avoid – and what to replace them with!

Summer’s almost over and you might be thinking about polishing up your CV. If you’re like most of the human race, your CV will not be as good as it could be. Or at least you know it could be …
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Posted in CVs, Recruitment
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Content strategy, recruitment and infoviz must-reads

Here’s our monthly selection of must-reads from the Firehead bookmarks of the last few weeks. Enjoy! Content strategy reads What’s the Difference Between Content Strategy & Content Marketing? As the lines between content marketing and content strategy become blurred, Leen …
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Did you catch these great content strategy links?

Here’s our monthly selection of must-reads from the Firehead bookmarks of the last few weeks. Enjoy! Content Strategy reads Making things that matter: mapping a creative content strategy Can art be translated to the web? Now London-based content strategist Elizabeth …
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Get a glimpse of the newest web content book, Clout

Clout: The Art and Science of Influential Web Content was published last week and we feel it’s a must-read for web content and technical communication professionals. Author and content strategy expert Colleen Jones has kindly given us permission to reproduce …
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Posted in Content Strategy, Guest Blogger, Technical Communications
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Unsuck your CV and covering letter

Unsuck-it.com was doing the social media rounds last week. Not only is it a bit of fun but we admire its aims: to remove the jargon and buzz phrases, and replace them with clear, plain English. So if you’re prone …
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Posted in Covering Letter, CVs
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Asking the right questions in technical writing

All good things must come to an end and, sadly, our series listing the right questions for technical writers to ask different project experts is one of them. BUT… we are happy to announce that this useful information is now …
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Posted in Blogging, Technical Communications
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