Tag Archives: writing

Learnings from Copywriting Conference 2017

Last week I attended the 2017 Copywriting Conference, hosted by ProCopywriters at The Crystal in London and billed as “One day dedicated to the art and science of copywriting”. For Firehead’s sponsorship of the event, I gave a CV Surgery. …
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Posted in Conferences, Content Marketing, Content Strategy, CVs, Digital Communications, Professional Development and Training, Recruitment
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Feeling behind on digital content? You’re not alone…

A six-page snapshot of 2017 content trends was released earlier this year, showing the state of play in digital content development and delivery for those who work in the industry. The survey of 1900 writers, managers, IAs and content strategists asked …
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Posted in Content Marketing, Content Strategy, Digital Communications, Market Trends, Technical Communications, The market, Tools and Analytics
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How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Four ways plain language writing can boost SEO

Plain language writing – simple words, shorter sentences, cutting out jargon, using everyday language – is most often associated with business, legal, government and technical documents. But its value goes much wider. As well as simplifying content for readers, writing …
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10 CV buzzwords to avoid – and what to replace them with!

Summer’s almost over and you might be thinking about polishing up your CV. If you’re like most of the human race, your CV will not be as good as it could be. Or at least you know it could be …
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Content strategy, recruitment and infoviz must-reads

Here’s our monthly selection of must-reads from the Firehead bookmarks of the last few weeks. Enjoy! Content strategy reads What’s the Difference Between Content Strategy & Content Marketing? As the lines between content marketing and content strategy become blurred, Leen …
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Did you catch these great content strategy links?

Here’s our monthly selection of must-reads from the Firehead bookmarks of the last few weeks. Enjoy! Content Strategy reads Making things that matter: mapping a creative content strategy Can art be translated to the web? Now London-based content strategist Elizabeth …
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Get a glimpse of the newest web content book, Clout

Clout: The Art and Science of Influential Web Content was published last week and we feel it’s a must-read for web content and technical communication professionals. Author and content strategy expert Colleen Jones has kindly given us permission to reproduce …
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