Introduction to content strategy

Content strategy course slide: 'What type of content'

Fast-track your knowledge of content strategy with training you can complete in one day. 

Our content strategy elearning course, in conjunction with our training partner Cherryleaf, will provide you with the basics of developing a content strategy in as little as one day.

Course outline and duration

The course includes videos tutorials, supporting imagery, practical exercises and model answers for delegates to complete and review. The 10 online learning modules take only a day or so to complete – alternatively, you can pause each module and complete it at your own pace (within a four-month period, extendable on request).

You’ll need a computer that supports videos in a Web browser and has an audio card. You can test compatibility by playing the sample video below. The exercises and course notes are provided as PDFs.

Training modules

  • Introduction
  • Why does my business need to look at content strategically?
  • What do we mean by content strategy?
  • Meeting business goals through content
  • Discovering what exists
    • Content inventories
  • Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Developing a strategy
    • The Five S model
  • Implementing a strategy and systems
  • Creating and publishing content
  • Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.

What’s NOT covered

This elearning course is a one-day introduction to content strategy. Please note, content strategy, and its implementation, is a big topic. We don’t look at which particular CMS or authoring tool to select. You may also need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, social media strategies, SEO, creating XML schemas or creating templates.

Free sample

The sample video below contains five minutes of content from the second module. You can also test compatibility with your set-up when you click play. The video is shown in a smaller size than you’ll see in the course. To maximise the video, click on the fullscreen icon (which looks like a computer screen) on the video player’s task bar.


Delegates’ comments:

“I will certainly use this in my organisation. It’ll enable me to discuss [content strategy] knowledgeably.”

“I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.”

How much does it cost?

The elearning course costs £100 per delegate (ex VAT).

You will be emailed details on where and how to log in to the course once you have paid. This usually takes three to four minutes.

The modules are password-protected. If you wish more than one delegate to complete the course, then please purchase each one separately or contact us to discuss your needs further.

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Want to pay in US$, euros or another currency?

Your credit card company will pay us in British pounds (GBP) and convert that amount to your local currency. This means the converted amount appears in your local currency on your credit card bill.

As a rough guide to how much you’ll pay in your local currency, you’ll can find the current ex VAT rates using this Yahoo! Finance currency converter. For example, at 24 March 2015, the cost would be:

148 USD / 135 EUR / 186 CAD / 188 AUD / 9281 INR

Click to buy

Ordering is simple. Just click the BUY NOW button. You will be taken straight to Cherryleaf’s ordering system. You can pay using credit card or debit card. Prices ex VAT.

The ordering system is secure and safe, via Sage Pay.

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Firehead’s courses are carried out in conjunction with our training partner, Cherryleaf. Your credit card statement will therefore show an entry entitled ‘Cherryleaf’. Our system will also accept payments via PayPal and American Express.