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Single-source, multichannel content – also known as COPE (create once, publish everywhere) – is the holy grail of digital publishing.
To get there, brands have to move away from generic content and learn how to adapt content for more personalised, context-relevant delivery via applications, online, social media, wearable devices and more.
Single-source, multichannel content – also known as COPE (create once, publish everywhere) – is the holy grail of digital publishing. To get there, brands have to move away from generic content and learn how to adapt content for more personalised, context-relevant delivery via applications, online, social media, wearable devices and more.
This workshop, run in conjunction with our training partner Urbina Consulting, is designed for digital communicators who want to understand, use and scale adaptive content that will handle multi and even omnichannel needs.
This is one of the few workshop sessions available that can also future-proof attendees for advanced paradigms, such as wearable devices, multi-screen interactions, embedded user assistance, augmented reality and more.
In this e-learning session, you’ll learn a proven methodology of analysing and structuring your content so that you can create omnichannel, personalisation and automation-ready content – free from the restrictions of the browser.
You’ll walk away with:
This is an e-learning course, delivered by video, with learnings reinforced and checked by quizzes.
A laptop (with Excel and Word installed) are required. The training includes hands-on exercises to help you model your own content in a future-proof way.
Market context and business pressures
Solutions
Exercises
This practical session is suitable for any content or design professional and will show you why you want and need to have adaptive content structures to optimise omnichannel customer journeys.
Noz Urbina will be leading the training. Noz is a globally recognised content strategist and modeller. He’s well known as a pioneer in adaptive content modelling to support rich, personalised, and contextually relevant content across the user journey. In fact, if you search for ‘adaptive content’ you’ll probably see his definitions in Google’s Knowledge Graph.
He is also co-author of the book Content Strategy: Connecting the dots between business, brand, and benefits and recently wrote an excellent blog series for Firehead on adaptive content. Noz also teaches content modelling as a guest lecturer at the University of Graz, Austria.
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