Content operations on a shoestring

Rahel Anne Bailie

Content professionals are being asked to do more with their content, and respond to more complex business demands, yet the traditional systems we’ve used have become inadequate for the increased complexity demanded of us. Content production is expected to run like a well-oiled machine. Between the demand for omnichannel strategies, for multiple output channels, for personalisation, and to do so at scale requires a tight operational model that future-proofs our content model so that we can deliver at pace.

This workshop is for managers and senior content professionals interested in developing systems that allow organisations to get the most value from their content assets. Organisations are beginning to understand the need to get control of their content, in order to respond to the increasing complexity that the business demands.

This self-paced video workshop presents the core principles of content operations and guides you to apply them to the content you need to operationalise.

Duration: half to full day hour(s)

Date: Various

Cost: 150,00 + tax

About This course

Content operations (ContentOps) is a practice emerging from content strategy. This workshop will show the connection between content strategy and operations, demonstrate the principles that make the operationalisation of content a much-needed development for professionals across the content spectrum. We will cover:

    • Principles and practice of content operations
    • How turn a content strategy into an operational model
    • Fundamental components that go into content operations
    • Examples of how content operations have been implemented in a range of situations

WHAT YOU'LL LEARN

Content operations (ContentOps) is a practice emerging from content strategy. This workshop will show the connection between content strategy and operations, demonstrate the principles that make the operationalisation of content a much-needed development for professionals across the content spectrum. We will cover:

    • Principles and practice of content operations
    • How turn a content strategy into an operational model
    • Fundamental components that go into content operations
    • Examples of how content operations have been implemented in a range of situations
2020-10-10_2223

Fantastic training… expertly delivered… every time!

HOW YOU'LL LEARN

This is a self-paced course that can be completed over the course or a half-day or day, depending on the complexity of the circumstances.

The workshop includes eight exercises that build on each other to culminate in the foundations of an operational model.

COURSE OUTLINE

  1. Understanding content operations
    About operational models
    Defining content operations
    Operations in a content context
  2. Principles and practices
    Business drivers
    Case studies
    Practices
  3. Approaches to content operations
    Manual operating model
    Overly complicated model
    Operating model for scalablity
  4. Wrap-up

WHO'S IT FOR

  • Any content manager or senior practitioner with a role that involves creating an operational model in their organisations, for turning a content strategy into content operations
  • Technologists who need to understand the workflow needed by content and its producers, to have a better implementation to support the operational model

MEET THE COURSE LEADERS

Rahel Anne Bailie (BA, FRSA, FSTC, FISTC, Cognitive Edge Accreditation) is the founder of Content, Seriously, a London, UK based consultancy. She is a seasoned consultant, using her deep understanding of both the technical and editorial sides of content to developing solutions to solve complex information problems. She develops content strategies for efficient content operations, building robust systems for scale, personalisation, and overall effective content delivery.

She is an instructor in FH-Joanneum’s Content Strategy Masters Programme; co-author of “Content Strategy: Connecting the dots between business, brand, and benefits” and “The Language of content strategy” and contributor to several other books. Her experience spans corporate communications, technical communication, localisation management, content strategy, and has concentrated in the discipline of content operations.

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