Tag Archives: content marketing

Learnings from Copywriting Conference 2017

Last week I attended the 2017 Copywriting Conference, hosted by ProCopywriters at The Crystal in London and billed as “One day dedicated to the art and science of copywriting”. For Firehead’s sponsorship of the event, I gave a CV Surgery. …
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Posted in Conferences, Content Marketing, Content Strategy, CVs, Digital Communications, Professional Development and Training, Recruitment
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Feeling behind on digital content? You’re not alone…

A six-page snapshot of 2017 content trends was released earlier this year, showing the state of play in digital content development and delivery for those who work in the industry. The survey of 1900 writers, managers, IAs and content strategists asked …
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Posted in Content Marketing, Content Strategy, Digital Communications, Market Trends, Technical Communications, The market, Tools and Analytics
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Rapid no-code mobile app development – an introduction

Rapid mobile app development (RMAD) platforms are on the rise, allowing non-programmers to create and build apps for iPhone, iPad, and Android-based smartphones and tablets. The applications for business are wide-ranging and can save on the often significant time and …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Market Trends, Products, Professional Development and Training, Technical Communications, Tools and Analytics
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Join the webinar: How to develop and launch your own mobile app

In the 1990s, a business had to have a fax number to show that it was a serious business. In the 2000s, it was a website. Today, more and more businesses have mobile apps to show that they’re serious about communicating and connecting …
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Posted in Digital Communications, Firehead.net News, Professional Development and Training, Tools and Analytics
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Learn how to create your own mobile apps – no coding required

Ever had a killer idea for an app but come unstuck when it comes to making it actually happen? Then we have just the course for you: a new rapid DIY mobile app development course for non-techies… You can do …
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Posted in Content Marketing, Digital Communications, Firehead.net News, Products, Professional Development and Training, Small Business Ponderings, Technical Communications
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Content marketing trends for 2017 #cmworld

One of the biggest content events in the calendar took place earlier this month, with more than 3,500 marketers from 55 countries attending Content Marketing World 2016 in Cleveland, Ohio. Here’s the skinny in 10 quick links for content marketers, strategists, …
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The Story of Content documentary review

This week we finally caught up on the Content Marketing Institute (CMI) documentary on the rise of content and content marketing. “Content is the only marketing left” The Story of Content: Rise of the New Marketing is an easy watch, presented by a …
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Adobe Summit EMEA 2016 in review

Last week’s Adobe Summit EMEA saw more than 5000 attendees attending over two days at London’s ExCeL. The event featured 100+ sessions across 10 tracks. Celebrity speakers included actor and activist Colin Farrell, chef Heston Blumenthal and TV presenter Davina …
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Posted in Augmented reality, Content Marketing, Digital Communications, Market Trends, Professional Development and Training
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