Tag Archives: Content

Learnings from Copywriting Conference 2017

Last week I attended the 2017 Copywriting Conference, hosted by ProCopywriters at The Crystal in London and billed as “One day dedicated to the art and science of copywriting”. For Firehead’s sponsorship of the event, I gave a CV Surgery. …
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Posted in Conferences, Content Marketing, Content Strategy, CVs, Digital Communications, Professional Development and Training, Recruitment
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Feeling behind on digital content? You’re not alone…

A six-page snapshot of 2017 content trends was released earlier this year, showing the state of play in digital content development and delivery for those who work in the industry. The survey of 1900 writers, managers, IAs and content strategists asked …
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Catch up on Confab Central 2017

Why not ‘confab’ vicariously with our wicked list of links from the annual content strategy conference held in the US. Confab Central 2017 took place from 7-9 June in Minneapolis and brought together around 600 content leads, content strategists, brand …
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How and why clients fail with their content commissions

Recently we highlighted earnings and freelance rates in the world of copywriting, according to the 2017 Professional Copywriters’ Network (PCN) survey. But the research also revealed a number of issues on the client side of hiring in copywriters. Among the …
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Learn customer journey mapping – workshops now available

Firehead is now offering workshops in customer journey mapping (CJM) – a very useful skill for content professionals to add to their content toolkit as it helps brands understand how the user experiences and interacts with their content across multiple …
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Posted in Content Marketing, Content Strategy, Digital Communications, Firehead.net News, Professional Development and Training, Technical Communications, Tools and Analytics
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How much does copywriting cost? The 2017 survey results…

The 2017 Professional Copywriters’ Network survey was published last month and it reveals pay rates, earnings and a shocking 29% gender pay gap in the profession.Leif Kendall, Director of the Professional Copywriters’ Network, said: “This, our second annual survey, is …
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Three content strategy picks from CSForum16

CSForum16, aka Content Strategy Forum 2016, took place in Melbourne last month with many well-known content strategists in attendance, including Jonathon Colman, Rahel Anne Bailie, Hilary Marsh, Marli Mesibov, Rachel Lovinger and more. Here is our pick of the links …
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Content marketing trends for 2017 #cmworld

One of the biggest content events in the calendar took place earlier this month, with more than 3,500 marketers from 55 countries attending Content Marketing World 2016 in Cleveland, Ohio. Here’s the skinny in 10 quick links for content marketers, strategists, …
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