Guide to brand journalism – the latest trend in content marketing

reporters notebook and penRecently Firehead put together a series on brand journalism for our hiring clients and job candidates to learn more about the digital communications recruitment trend of hiring brand journalists into content marketing jobs. Here’s our guide to brand journalism…

Brand journalism starter kit

Brand journalism is on the rise and many content marketers are recommending hiring a journalist to improve communications, marketing and ROI. Whether you’re a journalist, a marketer or PR, or a client interested in hiring, here’s our epic list of resources to help you understand this developing specialism. Read more…

Three types of brand journalism (with examples)

What does brand journalism look like in practice? We look at a selection of examples to see the breadth of brand journalism in this emerging digital comms role. Read more…

Three ways hiring a brand journalist will sharpen up your content marketing

We continue to look at brand journalism and where it fits into the digital communications job ecosystem with an outline of how hiring a brand journalist will sharpen up your content marketing offering. Read more…

Brand journalism – what is it, who can do it and what’s the value to business?

The rise of brand journalism is a digital marketing job trend we’ve been monitoring at Firehead recruitment in the past year. We attempt a brand journalism definition and review what a brand journalist does, the value for clients and some of the routes in to getting a brand journalism job. Read more…

Brand journalist or content marketer – a job title debate

Content marketing or brand journalism – what’s the difference? And which job title will get you more work, brand journalist or content marketer? To some they are the same thing but there is debate over the definitions of brand journalism. Firehead blogger (and journalist) Fiona Cullinan tries to spot the difference. Read more…

Browse more brand journalism articles or read about content marketing and brand journalism at Firehead.

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