Why hiring a metadata specialist could future-proof your business

Skyline view of Paris with Eiffel Tower in background.

Rachel-Lovinger-metadata-slideWe’ve just caught up on Rachel Lovinger’s 2015 Confab Central presentation: Metadata is a love note to the future. In it, she looks at a number of ways in which metadata benefits the consumers of today and those of the future. It’s an essential slide deck for anyone wondering:

  • what is metadata and where it comes from
  • how metadata sorts out the content mess by adding context and enabling connections (and sales)
  • why you should fill in all those pesky data fields
  • what are the challenges around creating metadata
  • what value/risk structured information brings to a business and its customers
  • about the history of the internet (and where your Posterous or Friendster content went).

View the slideshow

Here’s the embedded presentation – well worth a view, especially for content strategists, web editors and technical communicators who have regular touchpoints with metadata for businesses but for whom it is not the main focus.

You might also like:

Leave the first comment

CJ Walker

Related Posts

Call to action

Unlocking New Career Paths: How RDF Skills Empower Technical Communicators

Number 25 in our series on skills for modern technical communicators Imagine a global manufacturing company struggling to connect product specifications, maintenance procedures, and customer support documentation across multiple languages and systems. Their technical writers spend countless hours manually tracking…...

27 August 2025
CJ Walker

Unlocking New Career Paths: How OWL Skills Can Empower Technical Communicators

Number 24 in our series on skills for modern technical communicators Imagine a pharmaceutical company struggling with millions of documents spread across multiple systems - clinical trials, research papers, drug interactions, patient data, and regulatory compliance documents. Their technical writers…...

22 August 2025
CJ Walker