If you’re a content strategist or thinking of transitioning into content strategy work then the annual Confab conference in Minneapolis is a key event to get clued into. You can catch up on the recent Confab 2018 event with our roundup of links and recommended reading from the content strategy conference, which took place in May.
Slide decks and notes
You can find links to some of the slide presentations from Confab 2018 here: 2018 session slides and 2018 workshop slides
Need notes to go with those slides? Marli Mesbov, VP of Content Strategy at Mad*Pow, has usefully live-blogged many of the sessions:
- UX Writing is Content Strategy + Copywriting
- Live from Confab: Language: Your Organization’s Most Important and Least Valued Asset
- Live from Confab: Compelling Content for Conversational Interfaces
- Live from Confab: Content ROI: Defining and Measuring Success
- Live from Confab: Structuring Content to Empower Users
- Live from Confab: Crafting Conversations
- Live from Confab: Writing for Buttons (and Everything Else)
- Live from Confab: Assess and Progress: How to Identify High-Impact Content Initiatives
- Live from Confab: The Art and Science of Collaboration
- Live from Confab: Speaking Truth to Power: How to Build Equity Through Writing and Design Standards
- Live from Confab: Inclusive Content, Ethical Tech, & You
- Live from Confab: Telling Strategic Stories
- Live from Confab: Combining Expertise to Rebuild Customer Trust
Worth a read
Check out Tim Gihring’s Lounging with the lords of lorem ipsum: What I learned spending 72 hours in Minneapolis with 600 ‘content strategists’ in the MinnPost. He looks at current content strategy trends and how content strategy emerged to deal with brands’ content problems, raises some of the issues with Kristina Halvorson, and talks about his own career journey from traditional journalism to become a ‘brand narrator’ at an art institute.
Alli Ligget has written her Top 18 Takeaways from Confab 2018, illustrated by bitesize quotes from content strategists speaking at Confab.
And Scott Kubie, who works for Confab producers Brain Traffic, has blogged his own conference diary and personal reflections.
Next year’s Confab takes place in Minneapolis, 24-16 April 2019. Sign up for event updates here.
