Where Does Content Design Sit in the Wider World of Digital Communication?

Skyline view of Paris with Eiffel Tower in background.

The short answer is: ‘Everywhere!’ Here is a definition extracted from an excellent article on Shorthand.com on this new but fast-proliferating discipline, which highlights its wide-ranging application:

“Content design combines many different functions, including research, copywriting, graphic and product design, UX and information architecture, detailed analytics and user journey mapping
and publishing software, to create the most useful experience for the user. Content design can be applied to everything from long-form writing to a ticketing process, to a full website or app.”

Corinna Keefe — Contributing Writer, Shorthand

At Firehead, when we consult with a client on content strategy, our major focus is on creating the most efficient communication, integration and alignment across organisational silos of expertise and knowledge.

The ‘strategy’ lies in highlighting redundancies, channelling critical communication pathways, and locking down procedures into operating methodologies to avoid slippage and drift. This, in turn, creates the optimum environment for content design.”

How can content design help your team?

Content design can help your own content, product, or design team by streamlining the creation process and ensuring that the end result is user-focused and easily digestible. By incorporating principles of research, writing, design, user experience, analytics, and publishing, content design can optimise the user journey and enhance overall engagement. It can also facilitate better collaboration between team members, leading to more cohesive and impactful content. Embracing content design principles can ultimately increase the effectiveness and success of your content strategy.

Want to get started?

If you’re ready to learn how to apply content design principles in your own content work, Firehead has a course: An introduction to Content Design by Vinish Garg can help you upskill to get there.

Designed with an international focus, this 10-hour modular course explains how content design sits on the intersection of strategy, UX, and product design. Vinish uses real-life examples to highlight the critical role of content design in organisations and product roll-out success.

Whether you’re new to product development, UX or design, or looking to home your skills, our course is illuminating and gives access to Firehead’s online forum where you can share your ideas and make connections.

Find out more about our Content Design course here

Check out our full library of courses here

CJ Walker

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